Growth Wheel Digital

Data-backed strategies

Rule-based performance marketing

ENGAGE,
CONVERT,
OPTIMISE

Growth Wheel is your E-commerce profit and growth partner. We produce better financial outcomes for your business by constructing a system for achieving profitable scale. We have a solution to meet your business needs where it’s at.

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50+ Active Customers
Why Growth Wheel does it differently ?

Translating brand potential into measurable growth

We’re a team of e-commerce experts who have successfully propelled multiple consumer brands from launch to 10X growth. With ₹200+ crore spent on performance marketing experience, our strategies are deeply rooted in real-world execution and data-driven insights.
Our Expertise
Case Studies
Our Approach
We follow data led approach, driven by scorecard metrics system across all platforms including Meta, Amazon, Blinkit, Google, Zepto, Flipkart etc.

For Meta – we implement funnel-based strategies that strategically define the brand’s needs across a balanced mix of spending—covering awareness, acquisition, and conversion. To ensure precision at every stage of the funnel (TOF, MOF, BOF), we consistently apply rule-based marketing principles.

For Amazon – we apply strategies basis brand’s objective. It could be increase in awareness, acquire new consumers or improve ACOS, where the key properties optimised shall be SB, SP, PDA & SBV with right mix of Keywords in exact : broad : phrase, both on auto and manual.

For Zepto (Q-commerce) – we deploy city-specific inventory and campaign strategies tailored to brand inputs and key objectives. By optimizing the keyword mix and balancing automated and manual campaigns, we consistently maintain higher ROAS and drive performance at scale.

  1. Fact Finding – we kick off by evaluating campaign architecture on platforms like Meta, Amazon, and Q-commerce, gaining insights into delivery efficiency and performance impact.
  2. Data Analysis – helps to identify audience segments based on behaviour, demographics, and purchase history, consequently reduced wasted spends
  3. Objectives & Collaboration – ownership matrix and delivery plan ensures “buy-in” at all level.
  4. Executing Growth Roadmap – With continuous A/B testing and In-built flexibility to adapt to change means we are always by your side.
Our Services

Marketplaces Onboarding & Operations

  • Facilitating brand onboarding on all marketplaces including Nykaa, Myntra, Zepto, Blinkit and more
  • Facilitating APOB and guidance on locations
  • Enabling fulfilment partners across geography
  • Facilitating FBA and FBF consignment creation
  • Appointments for FBA

E-commerce performance marketing

Optimise campaign level ACOS

  • Increase Awareness and Traffic (PPV/GV)
  • Improving Organic Ranking
  • Setting-up campaigns from scratch
  • Itemization & Merchandising
  • SEO
  • Deal Constructs

Q-commerce performance marketing

  • City specific campaigns
  • Inventory based campaigns x dark store level
  • Manual and Auto Both at the city level
  • Improving Organic Ranking
  • Optimised ROAS
  • Value Packs and Cross Bundling
  • Pay Day deal construct
  • SEO

D2C(Shopify) performance marketing

  • Funnel & Data based strategies
  • Leverage rule-based marketing to maximize ROAS
  • Whatsapp Retention Marketing
  • CTR improvement
  • Merchandising & Offer Construct
  • Creative & Offer inputs
  • Indexed SEO

Content & Brand Pages Excellence

  • Catalog Listings
  • A+, A+ Premium and RPD
  • Infographic/Lifestyle Images
  • Content Writing
  • Category Keywords
  • SEO
  • Merchandising

Growth Strategy

  • Identifying whitespaces
  • Identifying adjacencies
  • Product line extension
  • Building AOP (Annual Operating Plan)
  • Pricing strategy (Compounded with Ads spends)
  • Incrementality (Winning Market Share)